Dear Friends & Neighbors,
I am sure many of you have heard about the disturbing incident this past weekend involving the owner of the Vape Van vendor truck. The video has gone viral online. In Hoboken, we know this behavior does not reflect the character of our community and the many small, local businesses that make Hoboken special.
While the City Council will consider action at our next meeting, this incident also challenges us to assert our identity as a community. To that end, small businesses in Hoboken are joining the nationwide “Business Against Bigotry” initiative to reaffirm Hoboken’s strong commitment to diversity and inclusion, and to treating all people with civility and respect. I write to urge you to join in this campaign.
The initiative is easy: simply request the decal below by emailing me at firstname.lastname@example.org, and I will send you the decal, free of charge, to display at your business, non-profit, church, school or home. Please feel free to forward this message to any friends or neighbors who would be interested in this initiative.
I firmly believe that the most effective response to ignorance is education. The most effective response to hate is love. When presented with a challenge, we must come together and send a positive message that will ring throughout Hoboken and beyond. Thank you for joining me in this journey.
Ravi S. Bhalla
City of Hoboken